Two MPH students from the 2013-2014 cohort, Yewande Adeleke and Riham Arab, won the first prize in the "Vaccines Today" competition with their video promoting the MMR vaccine. We would like to congratulate them for their success.
You can watch their video here.
This is the text accompanying the video:
"Social media is a highly effective tool to use to improve
awareness, encourage uptake and dispel myths associated with the MMR
vaccine. So for the Vaccines Today Communication Challenge, we tried to
display the content in an innovative, humorous
and informative manner. The initial scene is to evoke a sense of duty
and moral obligation amongst viewers. The target audience is both male
and female adults. The transition from monochrome to coloured imaging is
in parallel with the start of self-efficacious
messaging and the MMR vaccination schedule is incorporated in the
content. Finally, the video concludes with a herd of cows symbolising
herd immunity and the #GetImmooonised slogan, can be used to encourage
MMR vaccination on a variety of social media platforms".
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